NORMAL HAIR - for the fortunate dogs with a healthy skin and coat, your needs are simple. A pH-balanced formula designed to clean and shine. Look for an all-purpose shampoo with natural ingredients like calendula, chamomile, or oatmeal. These work just fine for dogs with normal hair.
DRY SKIN OR BRITTLE COAT - dull coats and dry skin may be due to either health issues or environmental factors. In addition to specific therapies for medical conditions, dogs with these issues can benefit from shampoos and conditioners that offer extra moisturizing for the skin and coat. Emollients and conditioning ingredients include silk, wheat and oat proteins, safflower oil, and wheat germ oil. These enriching moisturizers will help to rebuild dry damaged coats and keep skin supple. Leave on humectants, such as glycerin, help the skin retain moisture and are also highly recommended.
DAMAGED OR ITCHY SKIN - some dogs suffer from sensitive skin, seasonal allergies, flea allergy dermatitis, hot spots, or skin infections. Conditions like these can wreak havoc on your dog's skin and coat. If your dog has itchy skin, he can benefit from shampoos that use ingredients like hydrocortisone and soothing oat protein. With sensitive-skinned dogs sometimes it is as much what is NOT in the product as what is. In cases like this a fragrance and dye free shampoo is recommended. When antiseptic action is needed, a shampoo containing chlorhexidine may be just what the doctor ordered.
SMELLY COAT - dog coats can differ depending on their breed and hair type. Sometimes dogs have oilier coats or skin and coat problems that create a more obvious smell than others. In other instances your dog may be a "roller" who loves to rub his back into the worst smelling item in the grass or woods, or on the trail. Whatever the case may be, there is help in an ingredient such as vegetable protein extract, which removes the offending odors. If the odor may be related to bacteria or yeast, chlorhexidine is a good choice.
PUPPIES - generally have a more sensitive skin and coat than adult dogs and are less used to bathing. Therefore, it is recommended that you use a shampoo created exclusively for puppies, in a tearless formula to ensure bath time is a pleasant (not painful) experience.