Feeding for the Cure
Feeding for the Cure is an effort by Drs. Foster and Smith to help find cures for canine and feline cancers.
Dr. Smith, tell us about the concept of Feeding for the Cure.
Dr. Smith: Feeding for the Cure is a way to make a difference in pets' lives by "giving back." The goal of Feeding for the Cure is to raise at least $50,000 annually to help find cures for canine and feline cancers. At no additional cost to consumers, a portion of the proceeds from our dog and cat food sales will be donated to Michigan State University College of Veterinary Medicine's work in disease prevention and cures. That's any brand of dog or cat food we sell and any size. Through Feeding for the Cure, there is a sense in which customers, employees, food manufacturers and our company are all participating together in a common goal.
A sideline benefit to Feeding for the Cure is that the work Michigan State University (MSU)does in finding advancements for animal cancer treatments and preventions, may lead to advancements in cancer care for humans as well.
Dr. Foster, why did you select Michigan State University College of Veterinary Medicine as the recipient of your Feeding for the Cure donation?
Dr. Foster: Michigan State University College of Veterinary Medicine was selected for a variety of reasons. First, Michigan State University College of Veterinary Medicine is a recognized national leader in canine and feline cancer research and treatment.
Second, you may remember from several years ago the Chinese melamine contamination of pet foods disaster, which affected some pet foods here in the United States. Michigan State University was the leader in discovering the cause of the contamination and in helping pet food manufacturers remove contaminated products. By their pet food safety efforts, Michigan State University literally saved thousands of dogs and cats from possible serious health issues or even death from melamine toxicosis. MSU's efforts in pet food safety fit very nicely with Feeding for the Cure.
Third, I am an alumnus of Michigan State University and I know first-hand the quality of their Veterinary College, Veterinary Teaching Hospital, and related diagnostic laboratories. We should make it clear that Michigan State University has no affiliation with Drs. Foster and Smith and they are not endorsing us. Instead, we are endorsing them by financially supporting their efforts to find advancements in cures and treatments for pet cancers and in providing a quality education for future veterinarians.
For the thousands of readers and viewers who live in the proximity of Michigan State's Veterinary facility, I urge you to consider supporting their hospital. Their Emergency Care Facility is second to none in my opinion. Additionally, they offer referral services in most areas of medicine, as well as general medicine and primary care for the general public.
As I understand it, Feeding for the Cure isn't the first time Drs. Foster and Smith has reached out to help pet related causes or to help during a crisis.
Dr. Foster: Like many concerned companies, in the past we have donated money to animal related charities. Donations included land for an animal shelter to be constructed, pet food to support the animal victims of Hurricane Katrina, supplies for the canine rescue units of 9/11, financing to remodel a portion of the Veterinary Teaching Hospital at Michigan State University, and much more.
Feeding for the Cure, in keeping with that kind of focus, is an investment in pet health of the future, as pets will benefit from the discoveries made at Michigan State University.
Dr. Smith, tell us how Feeding for the Cure works.
Dr. Smith: It is simple. Buy dog or cat food at Drs. Foster and Smith, any brand, any size, any quantity and we apply a portion of your purchase to a pet cancer fund at Michigan State University. We offer free shipping on orders $49 or more, and have not raised prices to fund the donation. We have actually lowered prices. We plan to give Michigan State University College of Veterinary Medicine a minimum of $50,000 annually and hope that our pet food sales can support that effort.
We realize pet owners have many choices of good places to purchase dog and cat food. What we want pet owners to know is that a purchase of pet food from Drs. Foster and Smith will help make a difference in pet healthcare for years to come. Pet owners can be a part of finding new possible cures and treatments for animal cancers. Supporting Feeding for the Cure is a simple choice, feed your pets with food from Drs. Foster and Smith and we will do the rest.